Bachelor of Business Administration (B.B.A.) in Digital Business Management
A three-year, ACBSP-accredited undergraduate programme delivered on-campus in Paris, combining a complete business foundation with an integrated French RNCP Level 6 professional qualification.
Undergraduate Excellence in Paris
The on-campus Bachelor of Business Administration (BBA) in Digital Business Management at European International University (EIU-Paris) is a three-year undergraduate business programme designed to provide students with a strong foundation across the major areas of business and management while developing competencies relevant to today's digital and international business environment.
Students progress from foundational business knowledge in Years 1 and 2 to advanced international business study and an integrative Capstone Project in Year 3.
EIU-Paris and ESTIAM are sister institutions under Paris Education Group (PEG), delivering on-campus programmes from the same PEG campus in Paris.
Program at a Glance
Key institutional, academic, and structural parameters governing the 3-year BBA in Digital Business Management.
Double Recognition: EIU-Paris BBA + RNCP Level 6 Qualification
Students enrolled in the on-campus BBA pathway follow an integrated dual-qualification structure combining the EIU-Paris Bachelor of Business Administration in Digital Business Management with the French RNCP Level 6 professional title TP – Administrateur d’infrastructures sécurisées (Professional Title – Secure Infrastructure Administrator).
RNCP Level 6 Professional Competency Pathway
The RNCP Level 6 pathway complements the BBA with a practical professional competency component in secure digital infrastructure and cybersecurity. The 18 prescribed IKON SKILLS™ Micro-Credentials are mapped across the three official RNCP37680 competency blocs.
Administer and secure infrastructure — manage and protect the infrastructure.
Design and implement a solution in response to an evolving need.
Participate in cybersecurity management.
What You Will Learn
Broad business fundamentals paired with applied digital competency development.
The BBA develops knowledge and practical capability across a broad range of business areas, including management, accounting, finance, economics, marketing, entrepreneurship, human resource management, operations, sustainable business, logistics and supply chain management, business transformation, international business, international trade, and cross-cultural business.
Digital Business Management competencies are developed alongside the academic curriculum through the 18 prescribed IKON SKILLS™ Micro-Credentials mapped to RNCP37680, including capabilities in digital infrastructure, cloud technologies, cybersecurity, digital systems, IT governance, security operations, incident response, and technology risk.
The EIU-Paris academic award is the Bachelor of Business Administration in Digital Business Management: Years 1 and 2 establish the core business foundation, Year 3 develops international business capability through the approved International Business Management module set, and the specialization is strengthened throughout by the 18 IKON SKILLS™ Micro-Credentials and the integrated RNCP Level 6 pathway — extending the degree beyond traditional business administration into digital infrastructure, cybersecurity, cloud environments, digital systems, and technology governance, and combining broad business and management education with additional applied digital and technical competency development.
BBA Curriculum Structure (24 Modules)
Progressive 3-year roadmap advancing from fundamental business principles to specialized international management and a culminating capstone.
• 24 Total Modules
• Capstone (IBM380)
Building the Business Foundation
Year 1 establishes fundamental knowledge in business communication, digital commerce, economics, accounting, finance, marketing, and human resource management essential for rigorous analytical capability.
Developing Business Capability & Transformation
Year 2 advances students toward applied operational analysis, corporate entrepreneurship, sustainable enterprise governance, supply chain resilience, and digital transformation.
International Business & Capstone Integration
Year 3 deploys the approved International Business Management module set, extending students into international trade, global economics, cross-border marketing, and culminating in the IBM380 Capstone Project.
How You Learn & How You Are Assessed
Active, applied, and evidence-informed academic model combining face-to-face learning in Paris with digital learning platforms, including TalentLMS and IKON SKILLS™.
How You Will Learn
Learning is designed to be active and applied. Depending on the module, students may experience short lectures, business cases, contemporary examples, discussions, workshops, presentations, simulations, problem-solving, financial and data analysis, research activities, practical business exercises, project work, and appropriate use of digital and AI-supported tools.
Scheduled classroom learning is complemented by independent study, research, assessment preparation, project work, TalentLMS activities, and Micro-Credential learning.
- Face-to-face learning in Paris, digitally supported
- Scheduled ~10 hours/week face-to-face contact
- Structured self-directed research & TalentLMS activities
Assessment
Assessment is designed to evaluate not only what students know, but also their ability to apply their learning. Depending on the module, assessment may include written analysis, business reports, case studies, presentations, applied projects, research activities, and professional recommendations.
Students may be assessed on knowledge and understanding, application of theory, critical thinking, problem-solving, decision-making, research, quantitative or financial analysis, professional communication, and practical business capability.
- Business reports, case studies & presentations
- Quantitative, financial modeling & data analysis
- Culminating Capstone Project (IBM380) integration
RNCP Assessment Requirements
The RNCP Level 6 professional title is assessed separately from the EIU-Paris BBA academic assessments, through supervised and human-assessed activities.
Students must demonstrate the required professional competencies through supervised and human-assessed activities in accordance with the applicable RNCP requirements. The pathway includes an applied infrastructure project in which students demonstrate their ability to configure, administer, develop, and secure a technical infrastructure environment.
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1
Presentation and defense of a professional project
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2
Technical questioning and interview
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3
Supervised written assessment
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4
Evaluation of professional competency evidence
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5
Assessment by an authorized jury
France Compétences confirms that RNCP37680 includes a prior project presentation and additional assessment through technical questioning and other formal evaluation methods. The exact examination arrangements, examination centre, schedule, and jury requirements are communicated to students as part of the RNCP pathway.
Entry Requirements
To be considered for admission to the on-campus BBA programme, applicants should meet the following minimum requirements.
Minimum Eligibility Criteria
Candidates must fulfil the following prerequisites for on-campus admission consideration:
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1
Hold a high school diploma or equivalent secondary-school qualification.
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2
Demonstrate sufficient English-language proficiency for study in an English-medium higher education programme.
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3
Applicants who completed secondary education in English may be exempt from submitting a standardized English-language test.
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4
Other applicants may provide an accepted English-language proficiency qualification or complete the EIU-Paris English proficiency assessment during admissions.
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5
Possess sufficient digital literacy and access to the technology required to engage with EIU-Paris's digital learning resources.
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6
Demonstrate appropriate motivation and readiness for undergraduate study.
Ready to Apply?
Continue to the full admissions process, or check tuition and fees for the upcoming intake.
Academic Progression & Completion
Students progress through six semesters across three academic years, becoming increasingly independent as they advance.
Successful completion of the EIU-Paris BBA requires students to meet the applicable academic requirements, including successful completion of prescribed modules and assessments, satisfactory academic progression, attendance and engagement requirements, the prescribed IKON SKILLS™ Micro-Credentials, and the IBM380 Capstone Project.
Students following the integrated RNCP Level 6 pathway must additionally demonstrate the required competencies across all three RNCP37680 blocs and successfully complete the applicable formal RNCP assessment and jury requirements. The IKON SKILLS™ Micro-Credentials support preparation for these professional competencies but do not replace the formal RNCP examination process.
Students are expected to become increasingly independent as they progress, moving from foundational business knowledge toward advanced application, international business understanding, digital competency, technical problem-solving, cybersecurity awareness, critical thinking, and integrated decision-making.