Bachelor of Business Administration (B.B.A.)
Specialization in Digital Business Management — combining classical European business rigorous education with cutting-edge digital enterprise capabilities.
Undergraduate Excellence in Paris
The on-campus Bachelor of Business Administration (BBA) in Digital Business Management at European International University (EIU-Paris) provides students with a solid foundation across all major management domains while developing advanced competencies for international, technology-driven business environments.
Students progress from foundational business fundamentals in Years 1 & 2 to advanced international strategic management and an applied integrative Capstone Project in Year 3.
EIU-Paris and ESTIAM are sister institutions under Paris Education Group (PEG), delivering on-campus programmes from the same PEG campus in Paris.
Program Architecture at a Glance
Key institutional, academic, and structural parameters governing the 3-Year BBA in Digital Business Management.
Double Recognition: EIU-Paris BBA + RNCP Level 6 Qualification
Students enrolled in the on-campus BBA pathway have the distinct advantage of completing an integrated dual-qualification framework combining the university degree with the French RNCP Level 6 professional title TP – Administrateur d’infrastructures sécurisées (RNCP37680).
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Bloc 1: Administer and secure infrastructure
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Bloc 2: Design and implement a solution in response to an evolving need
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Bloc 3: Participate in cybersecurity management
BBA Curriculum Structure (24 Modules)
Progressive 3-year roadmap advancing from fundamental business principles to specialized international management and culminating capstone.
• 24 Total Modules
• Capstone (IBM380)
Building the Business Foundation
Year 1 establishes fundamental knowledge in business communication, digital commerce, economics, accounting, finance, marketing, and human resource management essential for rigorous analytical capability.
Developing Business Capability & Transformation
Year 2 advances students toward applied operational analysis, corporate entrepreneurship, sustainable enterprise governance, supply chain resilience, and digital transformation.
International Business & Capstone Integration
Year 3 deploys the approved International Business Management module set, extending students into international trade, global economics, cross-border marketing, culminating in the IBM380 Capstone Project.
18 Applied IKON SKILLS™ Micro-Credentials
Rather than simple passive content completion, IKON SKILLS™ are built on rigorous competency validation, proof-of-skill, and practical simulation. The 18 prescribed credentials are mapped across the three official RNCP37680 competency blocs.
Administer and secure infrastructure.
Design and implement a solution in response to an evolving need.
Participate in cybersecurity management.
How You Learn & How You Are Assessed
Active, applied, and evidence-informed academic model combining classroom debates in Paris with digital learning platforms.
Active Learning Architecture
The on-campus BBA is delivered via high-engagement, face-to-face sessions in Paris supported by modern cloud environments (TalentLMS and IKON SKILLS™).
Classroom learning prioritizes real business cases, interactive workshops, simulations, and data analysis.
- Live case studies & business simulations
- Scheduled 10 hours/week face-to-face contact in Paris
- Structured self-directed research & TalentLMS activities
Practical Applied Assessment
Assessment evaluates not only theoretical recall, but the tangible ability to formulate evidence-based managerial solutions to complex real-world challenges.
Students build an authentic portfolio of executive reports, financial models, and strategic capstone deliverables.
- Strategic business reports & executive presentations
- Quantitative, financial modeling & data analysis
- Culminating Capstone Project (IBM380) integration
Entry Requirements & Application Roadmap
Clear academic standards ensuring cohort caliber, intellectual readiness, and successful progression.
Minimum Eligibility Criteria (BBA)
Candidates must fulfill the following prerequisites for on-campus admission consideration:
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Secondary Qualification: Hold a recognized High School Diploma, International Baccalaureate, French Baccalauréat, A-Levels, or equivalent secondary certificate.
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English Proficiency: Demonstrated capability for English-medium instruction (exempt if prior education was in English; or accepted test / EIU assessment).
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Digital Literacy: Adequate digital proficiency and hardware access to actively utilize EIU learning platforms and analytics tools.
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Academic Readiness: Evident motivation, professional drive, and analytical potential for rigorous undergraduate business study.
Application Journey
4-step streamlined admissions procedure.
Upload academic records, passport copy, and motivation statement.
Review by Academic Admissions Committee & English verification.
Issuance of Official Offer Letter & tuition schedule.
Visa documentation provided; on-campus orientation in Paris.
Master of Business Administration (M.B.A.)
Specialization in Digital Transformation — empowering senior professionals and rising executives to lead technology-driven organizational change.
Strategic Leadership in Paris
The on-campus Master of Business Administration (MBA) in Digital Transformation at EIU-Paris is a premier 2-year postgraduate program designed to cultivate advanced managerial, financial, strategic, and leadership capabilities.
Students master cross-functional executive disciplines before completing a rigorous Action Research Project (MGT590) addressing real-world digital disruption.
EIU-Paris and ESTIAM are sister institutions under Paris Education Group (PEG), delivering on-campus programmes from the same PEG campus in Paris.
MBA Program Architecture at a Glance
Key structural parameters governing the Master of Business Administration in Digital Transformation.
EIU-Paris MBA + ESTIAM / RNCP Level 7 Qualification
Eligible MBA candidates graduate with dual recognition combining the EIU-Paris Master of Business Administration degree and the French RNCP Level 7 professional title Expert en solutions et transformation no-code/low-code (RNCP42324).
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Bloc 1: Define the strategy for integrating no-code/low-code solutions within an organization
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Bloc 2: Deploy performant, interoperable and secure no-code/low-code solutions within the organization's environment
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Bloc 3: Lead complex no-code/low-code transformation projects
MBA Curriculum Structure (9 Modules)
2-year executive sequence combining core strategic disciplines with specialized research inquiry in digital change.
• Year 2: 5 Modules
• Action Research (MGT590)
Building Advanced Management Capability
Year 1 examines corporate systems from multiple managerial perspectives: strategic decision-making, managerial accounting, human capital leadership, and contemporary marketing management.
Integration, Leadership & Action Research
Year 2 advances into cross-functional leadership, operations, executive financial management, project governance, and the final Digital Transformation Action Research Project (MGT590).
Specialization in Digital Transformation
How the MBA focuses explicitly on real-world enterprise modernization, AI integration, and agile transformation.
MGT590 Action Research Thesis
The specialization award is formally established through the student's MGT590 Action Research Project, which must investigate a live and relevant organizational Digital Transformation challenge.
Students act as executive consultants, diagnosing systemic bottlenecks, formulating evidence-informed solutions, and delivering actionable transformation roadmaps.
- Enterprise Artificial Intelligence adoption
- Data-driven culture & decision systems
- Workforce reskilling & digital governance
Postgraduate IKON SKILLS™ Mastery
Alongside the 9 academic modules, MBA candidates complete 18 prescribed executive-level IKON SKILLS™ Micro-Credentials throughout the 2-year duration, mapped to the three official RNCP42324 competency blocs.
These credentials validate applied capabilities in no-code automation, digital systems architecture, AI-supported workflows, cybersecurity, and transformation project leadership.
- Bloc 1 · Digital Transformation Strategy
- Bloc 2 · No-Code/Low-Code Solution Development
- Bloc 3 · Transformation Project Leadership
Digital Transformation Strategy.
No-Code/Low-Code Solution Development.
Transformation Project Leadership.
MBA Entry Requirements & Candidacy
Selective postgraduate criteria ensuring a high-performing international executive cohort.
Postgraduate Prerequisites (MBA)
Applicants must demonstrate the following credentials for admission:
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Undergraduate Degree: Hold a recognized Bachelor's degree or equivalent accredited undergraduate qualification in any discipline.
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English Language Proficiency: Validated English proficiency for postgraduate seminar discourse (exempt if previous higher education was English-medium; or approved test score / EIU assessment).
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Professional Readiness: Demonstrated managerial motivation, professional maturity, and capability for critical business inquiry.
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Digital Capabilities: Access to technology and digital literacy for advanced LMS, analytical tools, and data modeling.
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RNCP42324 Eligibility: Progression into the integrated RNCP Level 7 pathway requires the applicable ESTIAM eligibility criteria — normally a Level 6 qualification in an IT, digital, or related field, or at least two years of relevant professional experience.
Executive Application Process
Fast-track postgraduate evaluation.
Degree certificates, official transcripts, CV & statement of purpose.
Interview with Academic Dean / Admissions Committee.
Issuance of Letter of Acceptance & registration confirmation.
Visa formalities assistance & postgraduate onboarding.